Igniting Brilliance in Organisational Ecosystems.

At Brilliance Lab, we’re on a mission to revolutionise the way Australian organisations achieve sustainable success using a brain-first approach. By integrating strategic management with cutting-edge neuroscience, we foster a culture of creative thinking, experimentation, and collaboration, to empower businesses to execute truly brilliant strategies and solutions to overcome the biggest problems organisations face today. We believe that brilliance isn’t just a goal—it’s a mindset and a way of thinking that leads to continuous improvement and industry leadership.

Who We Serve

While our mission is universal, our focus is specific.

Brilliance Lab caters exclusively to organisations operating in the dynamic and competitive landscapes of the Australian finance, technology, and professional services sectors. These regulated industries are the drivers of the innovation and change that is shaping Australia, and our services are tailor-made to meet the unique challenges and opportunities they face.

Our Point of Difference

What truly sets Brilliance Lab apart is our brain-first and data-driven approach to strategic management.

While many consultancies focus on outdated frameworks and gut feel, we recognise the pivotal role of the human brain in shaping organisational success. Our unique approach combines industry analysis at a macro level to reveal trends, with neuroscience used at an individual level to explain why these trends occur.

This dual perspective gives us a scope that considers industry-level factors all the way down to neural factors. Through our deep understanding of the Australian industry and the human brain, we transform decision-making, competitiveness, and innovation.

Our Vision

Our vision is ambitious yet achievable: to create a world where organisations and their people prosper equally.

We envision a future where brilliance is the norm, not the exception, allowing businesses to harness the full potential of their people and their competitive advantages.

At Brilliance Lab, we’re not just consultants—we’re partners in transformation. Join us on this journey to create a world of truly brilliant organisations.

Our Core Values

Our core values shape everything we do, guiding us in our mission for brilliance.


Dave Morris

CEO & Head of Strategy, NSW

As the CEO of Brilliance Lab, Dave brings a wealth of experience as an industry analyst and neurostrategist.

As an industry analyst, Dave has a proven track record of dissecting market forces and providing strategic insights that drive business success. His expertise lies in deciphering complex industry landscapes and translating them into personalised actionable strategies for clients.

As a neurostrategist, Dave is at the forefront of applying neuroscience principles to strategic management, providing a unique perspective on decision-making, leadership, and organisational competitiveness through his research using qEEG. His deep understanding of the human brain enables Brilliance Lab to offer unparalleled solutions that go beyond conventional approaches.

Dave is a trailblazer in the fields of strategic management and neuroscience, known for his innovative approach to solving complex business challenges by bringing a unique blend of industry analysis and neurostrategy to the forefront of organisational consulting.

With a background as an analyst, Dave has an exceptional ability to interpret macroeconomic trends and market dynamics. His deep understanding of industry landscapes allows him to provide businesses with data-driven insights and foresight into market movements.

However, what truly sets Dave apart is his pioneering work in neurostrategy — a strategic science dedicated to understanding the neural mechanisms that drive individual behaviours, strategic actions, and decision-making processes. By integrating neuroscientific insights and tools with traditional strategic management, Dave helps organisations develop strategies that are not only data-informed but also aligned with the natural functioning of the human brain.

Dave’s expertise extends across various sectors, where he leverages his knowledge to foster innovation, enhance competitiveness, and drive sustainable growth. His thought leadership is characterised by a commitment to long-term success, ethical practices, and a deep respect for the human element in business.

At Brilliance Lab, Dave leads a team of experts dedicated to addressing the biggest challenges facing Australian businesses today. Through his visionary leadership, he empowers organisations to navigate market volatility, embrace technological change, and cultivate dynamic, inclusive work environments.



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