Who We Are
Strategic Advisory, Market Research & Evidence-Driven Brilliance.
At Brilliance Lab, we act as unbiased advisors, researchers and analysts to redefine how organisations achieve success by combining advanced economic and industry analysis with principles of strategic management, neuroscience, and behavioural science. Our impartial approach ensures that our insights are free from implementation agendas, making us a trusted and objective partner for leaders seeking clarity and confidence in their decision-making.
Brilliance isn’t just a result—it’s a mindset. It’s about combining strategic rigour with creative foresight to help organisations tackle challenges, maintain a competitive edge, and achieve long-term success in today’s ever-evolving landscape. By focusing solely on advisory and analysis, we deliver research-driven insights that empower organisations to craft smarter strategies, drive sustainable innovation, and align their decisions with both market complexities and human dynamics.
Who We Serve
Our mission is bold, but our focus is precise.
Brilliance Lab supports large organisations and governments operating in environments where complexity meets opportunity. Our expertise is tailored to meet the distinct needs of the following sectors:
Professional Services:
Navigate the challenges of differentiation and evolving market demands by leveraging strategies that balance precision with innovation.Technology:
Drive innovation while managing risks by integrating strategic foresight with practical insights into rapidly evolving markets.Finance:
Adapt to market dynamics and rising customer expectations with strategies grounded in economic analysis and behavioural understanding.Government & Public Sector:
Shape thriving communities while balancing competing priorities by integrating macro-level insights with human-centered design and strategic management.
Our Point of Difference
What makes Brilliance Lab unique is our impartial, research-driven approach to strategy.
We don’t rely on outdated frameworks or subjective intuition. Instead, we leverage a unique combination of strategic management, industry analysis, and neuroscience to deliver actionable insights that help organisations break free from current limitations.
Our approach bridges three critical dimensions:
- Economic and Strategic Foundations: Grounding strategies in robust economic models and industry-specific data to ensure relevance and sustainability.
- Macro-Level Insights: Identifying trends, disruptions, and growth opportunities to inform big-picture decision-making.
- Neural and Behavioural Understanding: Exploring how individuals and teams make decisions, innovate, and collaborate to optimise organisational effectiveness.
By combining these perspectives, we help organisations craft strategies that are both innovative and practical, aligning long-term goals with the realities of their operating environments.
Our Vision
Our vision is ambitious yet achievable.
At Brilliance Lab, we believe that brilliance is not just a benchmark—it’s a standard that every organisation should aspire to achieve.
Our vision is a future where organisations combine strategic clarity with human-centred insight, enabling them and their people to prosper equally. We aim to foster a generation of organisations defined by innovation, sustainability, and leadership—creating value that includes and extends far beyond the bottom line.
Our Core Values
Our values reflect our belief in rigorous analysis, forward-thinking strategy, and meaningful collaboration:
- Stay Curious & Inquisitive
- Pursue deeper understanding through relentless questioning and exploration.
- Think Strategically & Sustainably
- Prioritise long-term value and scalable ideas that grow in value over time.
- Find the Shortest Path
- Strive for efficient, effective solutions without compromising precision.
- Do it Honestly
- Build genuine connections and maintain integrity even in difficult conversations.
- Make It Easy
- Simplify the complex to ensure insights are accessible, actionable, and impactful.
MEET OUR CEO
Dave Morris
Dave leads Brilliance Lab with a deep commitment to advancing research-driven strategy that integrates economics, market analysis, and the principles of neuroscience. His career spans strategic consulting for global corporations, industry analysis, and research into decision-making, offering a balanced perspective that helps organisations tackle their most complex challenges.
With foundations in strategic management, economics, and neuroscience, Dave’s expertise lies in understanding market dynamics, competitive forces, and macroeconomic trends. As a neurostrategist, he combines this with insights into human behaviour and decision-making processes, bridging the gap between data-driven strategies and the human factors that influence their success.
At Brilliance Lab, Dave fosters a collaborative environment where rigorous analysis and curiosity intersect. His vision is to create a trusted space where leaders can find clarity, uncover opportunities, and build strategies that drive both organisational and societal impact.
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