As we embark on this journey, let’s begin by considering organisations as unique species within a bustling ecosystem, each vying for the scarce resources available in their environment. Much like the diverse species in a jungle, organisations too must adapt and evolve to survive in the competitive marketplace.

The first step in this process is to understand the concept of organisational fitness. In the context of a competitive market, fitness refers to an organisation’s ability to utilise its resources efficiently and effectively. Just as a lion must hunt effectively to survive in the wild, an organisation must employ its resources wisely to thrive in the market. The key to achieving this lies in the organisation’s ability to adapt to changes in the environment and learn from past experiences.

As we move further into the wilderness, we encounter the concept of resilience. In the unpredictable world of the market, the unexpected can strike at any moment. The ability of an organisation to withstand such shocks and bounce back stronger is what we refer to as resilience. Like a tree bending in the wind but not breaking, resilient organisations are those that can absorb market shocks and emerge stronger, with enhanced capabilities.

As we journey deeper, we realise that survival in this competitive jungle is not just about individual organisations but also about the ecosystem as a whole. This ecosystem comprises various stakeholders – customers, competitors, suppliers, and regulators. Each stakeholder, like a species within an ecosystem, plays a crucial role in maintaining the balance of the ecosystem. The survival of an organisation, therefore, hinges on its ability to understand and manage these relationships.

Now, as we reach the heart of the jungle, we come face to face with the king – the market itself. The market, like the jungle, is a dynamic entity, constantly changing and evolving. Organisations, therefore, need to constantly adapt their strategies to stay ahead of these changes. This requires a deep understanding of the market dynamics and a willingness to learn and evolve.

Finally, as we emerge from the jungle, we carry with us a profound understanding of the evolutionary approach to market competitiveness. Organisations, like species in an ecosystem, must adapt and evolve to survive. They must be fit, resilient, understand their ecosystem, and be ready to adapt to the ever-changing market dynamics.

So, as decision makers, it is now up to you to apply these insights and guide your organisations through the competitive jungle of the market. Remember, it’s not the strongest or the most intelligent who will survive but those who can best manage change. Embrace the evolutionary approach and let your organisation thrive in the ever-changing marketplace.

References:
Nelson, R. R., & Winter, S. G. (2002). Evolutionary theorizing in economics. The Journal of Economic Perspectives, 16(2), 23-46.