Our Research
The Future Is Now
Build Today, Change Tomorrow.
Our research transcends observation; it’s about proactive understanding, predictive modeling, and transformative action. Build today with insights that change tomorrow, shaping the future of consumer engagement, workplace dynamics, and societal well-being.
Our Ongoing Research Initiatives
These are our 6 research goals and continuous research questions.
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We research the following areas:
Workplace Dynamics
& Behaviour
Our research unveils the intricate landscape of workplace dynamics, investigating the cognitive, emotional, and social intricacies that optimise decision making and collaboration, minimise risk, and transform organisations.
Cognitive, Emotional,
& Social Wellness
Elevating cognitive, emotional and social well-being across domains, we unravel factors shaping individual and collective wellness. Our strategies aim to create positive, fulfilling environments to elevate the human experience.
Consumer Spending &
Decision-Making
We uncover the cognitive, emotional, and social factors guiding consumer choices to predict trends, optimise strategies, and reshape market dynamics for enduring impact.
Consumer Sentiment
& Trends
Staying ahead with insights into consumer sentiment, we identify cognitive, emotional and social trends shaping preferences and driving industry shifts. Our anticipation of changes helps tailor strategies for proactive engagement with evolving consumer behaviours.
Technology &
Innovation Adoption
We decode the intricate dance between humans and technology, discerning what features resonate, uncovering expectations, addressing concerns, and ultimately guiding organisations in creating user-friendly, human-aligned technological futures.
Neural Synchrony,
Chaos, and Systems
Embarking on the exploration of the neuroscience of synchronised behaviours, chaos, and systemic interactions, we decode complexities to predict and influence behavioural systems for societal, organisational and individual benefit.
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What we research, predict and influence.
Inside Organisations
Dynamics & Collaboration |
Change & Growth |
Leadership & Cohesion |
Resilience & Well-Being |
| Conflict & Risk |
Recruitment & Retention |
Workplace Sentiment & Decision-Making |
Outside Organisations
| Consumer Spending Patterns |
| Market Trends & Patterns |
| Ethical, Sustainable & Governance Practices |
| Technology & Innovation Adoption |
| Consumer Trends & Experiences |
| Consumer Sentiment & Decision-Making |
| Cognitive, Emotional & Social Buying Factors |
Our Brilliant Minds
Meet Our Team
Meet the team that’s translating the science into actionable insights.
Dave Morris
Founder & CEO
Johnnie Cass
Founder & CDO
Josh Adkins
HEAD OF COMMUNITY
Dr. Afife Türker
Cognitive Neuroscientist
Omer Babatutmaz
Product Designer
Rahul Kumar
Machine Learning/AI Developer
Muhammad Inam
Electrical Engineer
Dr Aamir Latif
Clinical Psychologist
Hiren Kalariya
AI Developer
Jascyl Lorejo
Psychometrician
Ed Reyes
UX Designer
Thuong Van Nguyen
Mechanical Engineer